Confounding E-Commerce!

Too much noise and very little wool ?

Sometime back in April of this year I had occasion to watch a commercial on TV that touted the prowess of a new garden tool called the Awsome Auger.

The hype was convincing enough to persuade me to acquire it for use in my garden where every summer I enjoy growing a variety of vegetables. The tool sounded like it had an advantage over the garden claw when it came to saving time. As a result, ordered one.

So what is my Beef! Hear me out! Whereas the tool only cost $ 39.00, when I finally received it at the end of July, the bill showed a total deduction from my credit card of a whopping $ 113.00 including Shipping and handling charges! Need I point out that in the end the cost to me was equal to the purchase price of three such tools?

My question here is obvious; isn't it? Shipping and handling alone cost me a total of $ 74.00, and as though that wasn't enough, it took approximately three months for the tool to be delivered to my door! So much for "first-class" shipping !

Add to that also the high interest I pay for the credit card, which is a must in all online purchases and one cannot fail to see why online shopping is not as appealing to the consumer as is online selling to the merchant.

How do these shipping and handling companies account for, and justify such ridiculously high fees and pathetic dereliction of their vaunted efficacy? And, why do Online merchants continue to undermine their own businesses by opting to employ the services of these shipping and handling Shylocks over those of the ordinary postal services ? And the services of high interest e-commerce credit cards over interest-free m-commerce offered by Mobillcash? http://www.urlzoom.org/sn

The answer seems to lie somewhat in the words of an ancient sage who once observed what tends to happen in the business world. How, sometimes a man of no real capacity can reach the top by chance, and then remain there by virtue of an amiable personality, a talent for minor personal intrigue, and the sheer inertia prevalent in many a large organisation!

A scenario that lends credence to yet another adage of "Too much noise and very little wool!"

The merchants in their furore to market their wares tend to favour the services of those who have the gift of the gaff on the one hand. While on the other, the gullible consumers fall for the gaff and end up victim to shipping and handlind, and credit card companies!

Yes, the adage of "too much noise and very little wool aptly describes the over-hyped first-class, albeit exorbitant and "chameleon" paced service favoured by e-commerce. When added to the high-interest   charged by credit card companies, can it be any wonder that consumers tend to shun online shopping and opt instead for other alternatives?

Perhaps it is time for online merchants to wake up and smell the coffee. They too are not without alternatives if at all they are serious enough in their noble quest to increase product sales and services to the public.

As for the consumer, perhaps like me you didn't see it coming the first time around. But you do now!

Yikes!Here  it  comes!